Northern Tablelands MP and NSW Tourism Minister Adam Marshall, left, NSW Wine Industry Association Executive Officer Angus Barnes and Topper’s Mountain Wines owner Mark Kirkby at the announcement yesterday.
Tuesday, 6 November 2018
THE New England and other NSW wine regions will be showcased around the world and throughout the country thanks to an ambitious new $2 million marketing campaign spearheaded by the NSW Government.
Minister for Tourism and Major Events and Northern Tablelands MP Adam Marshall yesterday announced the campaign at Topper’s Mountain Wines in Tingha, alongside Angus Barnes from NSW Wine Industry Association Incorporated (NSWWIA).
Mr Marshall said the initiative was all about boosting visitation to rural and regional NSW.
“NSW has so many great wine producers across the State – from right here in the New England, to the Hunter Valley, South Coast and Orange,” Mr Marshall said.
“This exciting new campaign will shine the spotlight on these regions and the wonderful array of activities and experiences on offer in order to entice even more visitors from Australia and overseas.
“As part of the campaign we’ll be targeting high-growth international markets such as China and the USA, ensuring NSW gets an even bigger slice of the record international tourism pie.
“This is not only great news for our local wine producers but also our regional communities, which will benefit from more visitors spending money in local cafes, restaurants, retail stores and hotels.”
Mr Barnes said the NSW Wine Industry was delighted to work closely with the NSW Government to help increase international tourism across all 14 wine regions.
“This marketing campaign will help inform our international tourists about the great experiences they can have visiting the wine regions of NSW,” Mr Barnes said.
“While we are keen to grow the wine industry, we also know the importance of the tourism facilities right across the regions that have a wine focus.”
The NSW Government will spearhead the campaign with assistance from NSWWIA. The money will go towards a range of marketing initiatives, including developing new tourism products for international travel and lifestyle media, targeted social media and video advertising as well as an expanded program of international travel trade visits.
The Commonwealth Government is also investing $1 million in the campaign through the $50 million Export and Regional Wine Support Package.