Monday, 31 August 2020
Three iconic Northern Tablelands destinations have scored ‘leading roles’ in a campaign to rebuild the region’s visitor economy following COVID-19, with the Bank Art Museum Moree, Stahmann Pecan Nut Farm (Moree) and New England Brewing Company (Uralla) sharing their stories as part of the State Government’s latest tourism recovery effort.
Mr Marshall said the ‘Local Stories’ video series would encourage intra and interstate visitors to start thinking about where their next getaway will be.
“It might seem a long way off yet, but once COVID-19 border restrictions ease there will no doubt be a flood of visitors into our state,” Mr Marshall said.
“In the meantime, we’re already seeing more Sydney-siders and people from other parts of NSW visiting our region and spending money, after all, they really have nowhere else to go.
“The inspiring stories shared in this video series takes future holidaymakers behind the scenes, to motivate them to support local when planning their next escape, once non-essential travel advice is updated.
“The series, produced by the State Government, features across social media, YouTube, Destination NSW websites and in paid advertising for intrastate audiences.
“For a brief period in June, following the end of the first Queensland border closure, we saw just how important the tourism industry will be in reinvigorating communities and businesses impacted by drought and COVID-19, with hundreds of caravaners and tourists staying and spending money in local towns.
“I think there is lots of merit in continuing to promote our region, even during this period, so that our great hospitality, spectacular sites and quality food are at the forefront of people’s minds when the borders reopen.”
Bank Art Museum Moree (BAMM) Interim Director Kate Tuart said towns like Moree had so many hidden gems, you just have to know where to look.
“I’d like to congratulate the government on its recent highlight of BAMM and the Stahmann Pecan Farm through its Local Stories series online,” Ms Tuart said.
“Whether you decide to pass through Moree over the weekend for a dip in the hot pools and a walk along our Arts Trail, or are looking to stay a little longer – you just have to ask a local to discover its hidden gems and uncover why Moree really is worth the visit.
“Moree and country NSW has a unique charm that you won’t find anywhere else in the world, and if you haven’t seen your own backyard you’re missing out.”
The Local Stories will roll out over the coming weeks as part of the State Government’s tourism recovery campaign, Love NSW.
It is a multi-channel campaign that promotes NSW’s world-class experiences to inspire potential travellers through advertising and publicity, deals with industry partners and collaboration right across the travel distribution network.
Watch the videos at www.youtube.com/visitnsw